The Benchmark for Top Real Estate Teams. Back for 2026.
In 2024, over 1,000 team leaders told us how they run, staff, and grow their businesses. The 2026 edition picks up where that left off — same rigor, same anonymous benchmarks, plus a first-of-its-kind look at how teams are actually using AI.
The only benchmark built from team leaders, for team leaders.
Most team data is either
The Teams Report is different
An independent, anonymous survey of working team leaders, distributed back to the industry for free. The 2024 edition became a reference point for coaches, brokerages, and the trade press.
2026 edition is bigger
More respondents, more questions that matter right now, and the first deep look at AI adoption inside teams.
"The best report I've seen on teams."
Steph Reid-Simons
T3 Sixty
What's inside The Teams Report 2026
Compensation & Splits
How team leaders structure pay for agents, ISAs, and staff — and what’s shifted since 2024.
Lead Generation & Customer Acquisition
Where top teams find business in a post-NAR market, what they spend per channel, and which sources are actually converting.
AI Adoption
How teams are using AI today, where they’re investing next, and the workflows already replacing human hours. The industry’s first hard data on AI inside real estate teams.
Technology Stack
The CRMs, lead platforms, and tools top teams actually run on — and what they’re swapping out.
Prospect Follow-Up
How leading teams route, nurture, and convert inbound leads — speed-to-lead benchmarks included.
Brokerage Relationships
Splits, fees, and incentives between teams and their brokerages — refreshed for the post-Compass/Anywhere consolidation era.
Market Outlook
Team-leader sentiment on rates, commissions, consumer behavior, and the next 24 months.
What the 2024 report uncovered
80%
of teams say SOI & referrals drive most of their deals
39%
have an advanced system to nurture their databases
74%
expected double-digit growth in the next year
The 2024 edition set the benchmark. The 2026 edition raises it.
Do you lead a real estate team?
Complete the 20-minute survey to unlock the full 2026 report the moment it drops. Your responses are anonymous and aggregated — we never share individual answers, ever.
DISTRIBUTION PARTNERS DO NOT HAVE ACCESS TO PERSONALLY IDENTIFIABLE INFORMATION FROM SURVEY RESPONSES.
Built with the industry's most trusted voices
The Teams Report 2026 is produced by RealScout in partnership with T3 Sixty and Zillow Pro, with contributions from presenting and distribution partners across the industry.
A preview of what you'll find
A sample of the 2024 benchmarks. The 2026 edition refreshes all of these — and adds AI adoption data we’ve never published before.
Avg Cost Per Lead for Digital Advertising
Average Agent Split for Team-Generated Leads
Average Agent Split for Agent-Generated Leads
*From the 2024 Report
Dive deep into the metrics of leading real estate teams
ISAs dominate total headcount
share of headcount by function (2024)
From the 2024 Teams Report. Updated benchmarks in the 2026 edition.
Most Popular Lead Source Based on Team Size
share of teams buying leads from each source, grouped by agent count (2024)
From the 2024 Teams Report. Updated benchmarks in the 2026 edition.
Help shape the 2026 benchmark.
The data is only as strong as the teams who contribute. Take 20 minutes, get the report — and see where you stand against the rest of the industry.