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Mark McDonough, owner of a 200-agent brokerage ranked #11 in Dallas–Fort Worth

The Challenge Mark McDonough doesn’t make technology decisions lightly. As the owner of Better Homes and Gardens Real Estate Winans, a 200-agent brokerage ranked #11 in the Dallas–Fort Worth metroplex by volume, he’s watched the adoption curve on new platforms hundreds of times. The pattern is always the same. “You’re gonna get 10% of agents […]