The Challenge
Berkshire Hathaway HomeServices Florida Network Realty is not a brokerage that takes technology lightly. With more than 500 agents spanning seven counties in Northeast Florida, a decade-long hold on 9% luxury market share, and a #1 ranking in sales volume across every market they serve, the standards are high. The margin for error on a tech investment is thin.
Ann King, the brokerage’s president, reviews the entire technology stack annually. Her approach: eliminate before you add. Every tool has to earn its place. And when it came to client nurturing, the existing platform wasn’t cutting it anymore.
“Our save search platform was outdated. It came across as automated, impersonal. It didn’t align with the level of service that we strive to provide to our clients.”
The software made their agents look generic. Auto-generated alerts and canned follow-ups clashed with a brokerage built on the pillars of advocate, innovate, collaborate, and celebrate. The tech was undermining the brand.
Ann had heard about RealScout for years. Several sister companies within the Berkshire Hathaway HomeServices network had already adopted it. Rajeev Sajja at Fox & Roach kept telling her to make the move. But Ann wasn’t ready to add another tool on top of what they already had. She waited until the timing was right: until RealScout could replace her existing stack, not layer onto it.
“We are very intentional about our technology investments. Our approach is to eliminate before we add, ensuring that our agents always have the best suite of technology tools without unnecessary overlap or cost.”
The Solution
The catalyst came when Ann realized RealScout could consolidate what had previously required multiple vendors into a single platform. They retired Percy, a tool they’d partnered with for over a decade. Its home-selling advantage was strong, but it lacked innovation on the buy side. RealScout unified both the buyer and seller experience under one roof.
“When we engaged with RealScout, it gave us the opportunity to consolidate both the buyer and seller tools into one single, more innovative platform. This not only streamlined our tech stack, but also delivered a higher level of service and simplicity for our agents and their clients.”
Watch: How RealScout Unified Buyer & Seller Tools for BHHS FL
A rollout built on peer advocacy, not mandates
Ann didn’t push RealScout on 500 agents at once. She started with a test group of 50, intentionally chosen so they could learn the platform, see success with it, and become the voices that drove adoption across the company.
“Having 50 agents out of our 500 be that test group was very important. They learned the platform, they saw success with it, and then they could shout it from the rooftops. That made everybody excited about it.”
Each office had a champion leading the rollout. Agents heard about RealScout from their peers, not from a corporate email. The integration was seamless. Agents created their groups in Reliance, and within minutes, their clients flowed directly into RealScout. Single sign-on through the company intranet meant no extra logins, no friction.
“Agents simply created their groups in Reliance and within minutes, their clients were directly into RealScout, ready for the full nurturing experience. The setup required minimal change to our existing workflows.”
Elevating the client experience from transactional to personal
Agents noticed the shift in their clients first. People engaged with listings, gave feedback, reached back out. The communication felt like it was coming from their agent, not from a system.
“It definitely elevated the consumer experience, made the agents feel good about the automation — and not that it was canned. It’s more personable.”
Clients interacting with RealScout don’t feel like they’re receiving auto-generated alerts. The thumbs up/thumbs down on listings, the personalized home valuation updates, the saved search experience all feel like their agent is paying attention. And for a brokerage whose mantra is that the next transaction comes from the current one, that perception is everything.
Open house lead to closed transaction in 90 days
One of Ann’s favorite success stories came from an agent using Bold Trail’s open house app. The agent met a prospective buyer at an open house, registered them on the spot, and tagged them in RealScout. A saved search was set up immediately, and RealScout’s auto-nurture took over.
“It was a perfect example of how RealScout kept the nurturing of a casual lead into a closed transaction with consistent engagement.”
Watch: RealScout Turns Open House Lead into 90-Day Close
Within 90 days, that casual open-house visitor found a home and closed the purchase with the same agent.
74% adoption in under two months
The numbers told the story faster than Ann expected. Within the first month and a half to two months, 60% of agents were actively using the platform. By the time Ann was talking about it publicly, adoption had reached 74%, or 368 out of 500 agents.
“Currently we have 368 out of our 500 agents actively using this. That’s a 74% engagement with the platform, which is huge.”
Industry-typical adoption for new brokerage technology hovers around 10%. Ann’s brokerage hit 60% out of the gate and kept climbing. Nothing in her career as a brokerage president had achieved that kind of adoption curve.
The engagement extended to the client side. Over 13,000 contacts were loaded into the platform, with 1,400 active clients searching or receiving home valuation updates from their agents at any given time. And in a single week, 3,200 clients interacted with the platform.
“Last week alone there were 3,200 clients interacting with this technology tool. That is just great results for us.”
Watch: 74% Agent Adoption: BHHS FL Network Realty Success Story
Top producers who never adopt new tools — adopted this one
74% adoption is the headline stat. The story underneath it is better: the agents who never adopt new tools adopted this one.
“Our top producers tend not to like technology, not to want to have to do it. They have assistants or other people do it. And I actually got calls from some of our top agents that said, ‘This is a game changer. I love this.'”
Top producers don’t call their brokerage president to rave about software. They’ve seen every platform come and go. They’ve built their own systems over decades.
“When you’re making them happy, you know things are good.”
Strategic nurturing: five-year rule and circle prospecting
Ann’s team doesn’t just turn on auto-nurture and walk away. They’ve built strategic workflows around RealScout’s tools. For home value alerts, they focus on clients who closed with them five or more years ago, the window where homeowners are most likely to consider selling.
For circle prospecting (Reverse Prospecting in RealScout), agents who get a listing immediately target surrounding homeowners who have been in their properties for five to seven years. It’s a systematic, repeatable approach to generating seller conversations from every listing they take.
“Circle Prospecting is big for us. When they get the listing, they look at the properties around that listing that have been in the property for more than five to seven years. Those are the people that you can target.”
The Revenue Translation
Those adoption numbers translate directly into dollars. An independent two-year study by WAV Group tracked 64,588 agents across five major MLS markets and found that active RealScout users closed 48% more buyer-side transaction volume than comparable agents without it. [VERIFIED — WAV Group, 2025; 99.1% statistical confidence]
Applied to Ann’s brokerage at median GCI benchmarks:
| Input | Value |
|---|---|
| Active RealScout agents | 368 |
| Median agent GCI | $58,100 [EST — NAR median] |
| WAV Group volume lift | 48% [VERIFIED] |
| Additional GCI per agent | +$27,900/year |
| Brokerage split (est.) | 20% [EST — industry avg.] |
| Additional annual brokerage revenue | ~$2,054,000 [EST — inferred] |
That $2M+ lift came from agents who adopted the platform on their own, without a mandate.
What it costs to lose a good agent
For Ann, RealScout is now a retention play. Losing a productive agent costs a brokerage far more than the split they were generating. Recruiting, onboarding, and the vacancy period that follows can easily exceed the revenue that agent brought in during their last year. When agents are actively using a tool their clients love, removing it creates friction. And when those same agents are telling recruits about the platform, it becomes a competitive advantage that’s hard to replicate with a commission split alone.
“RealScout has become a key differentiator in both recruitment and in retention. Prospective agents see the value in joining a brokerage that invests in innovative tools.”
When top producers call to say a tool is a game changer, that story travels. Ann now uses RealScout in recruiting conversations. It’s a reason a producing agent would choose her brokerage over a competitor offering similar splits.
The Bottom Line
Ann King spent years hearing about RealScout from her peers. She waited until the platform could replace her existing tools, not supplement them. When she finally pulled the trigger, her agents answered with 74% adoption in under two months, top producers calling to say it changed their business, and 3,200 client interactions in a single week.
“If you’re looking for a platform that is simple, easy to roll out, embraces the agents, and sets your brokerage apart from the competition — RealScout delivers that and more.”