“My client had just sold their company and was looking for a property in Tahoe. They didn’t know where they wanted to be exactly, so I set them up in RealScout. Homes have been flying off the shelf in Tahoe/Reno. So I put them on in October and left their search pretty wide. Kept them on a NV search. Budget was $3-5M.
With RealScout, I could see that the homes in the $3-5M range were only looked at once. However the homes in the $6-8M range were clicked on many times.
They came to visit and I put together a tour at higher prices due to these insights from RealScout. One of them was $10.8M, another at $9.5M, and $8.6M — all properties they engaged with on RealScout 10-15 times… even the night before the showing. So now their budget is $10M and they’re serious about writing offers!
I really love RealScout’s ability to put the buyer in the driver’s seat without constricting their search by what the agent would have assumed. And the transparency/visibility into the client search is key to revealing their preferences.”
“I am super excited our brokerage has partnered with RealScout! I have never signed this many agreements in one week, so this was a huge milestone for me. I love RealScout and have been putting all my buyers on it. But then I discovered the Market Activity Alerts and Test the Market with my SOI clients who were actually interviewing other agents to list their homes this spring.
Having this Test the Market is key for pricing discussions with clients. They were able to see the number of active buyers.
They love the heat maps, because I think my clients are techies, they love to see the active buyers and the number of buyer interactions.
But the other great tool is the Buyer Demand Report which is a PDF that you can export. I would print that report and also bring my iPad so we can go into a live view in my listing presentations.
What they liked is when we were talking about pricing their home, this totally validated what I might be suggesting when they were a little high, because they can see if we went too high, we would be losing buyers.
So this is one of the key tools right now for listing presentations and building confidence for sellers. I think the Buyer Demand Report is what sealed all my listing agreements this week.”
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