Our Identity
Since our founding in 2012, RealScout has worked for the success of the relationships that make the real estate ecosystem thrive. Whether it’s the partnership between agent + client, brokerage + agent, or user + MLS, we firmly believe that technology should strengthen and empower human collaboration, not replace it.
Over the years, our vision has led us from a small regional start-up with a modest presence in Northern California to a company that works with some of the most prominent brokerages and agents across the country. Our thesis of collaboration-over-disruption has catalyzed the founding of Buyer Graph Initiatives in major metros such as Denver, Nashville, Orange County, and San Francisco. Most importantly, tens of thousands of real estate professionals have helped hundreds of thousands of consumers reach their real estate objectives through the RealScout platform.
Our relationship-centric mission is just getting started. Through our services and products, our industry advocacy and analysis work, and most importantly in collaboration with our partners, RealScout aims to power the next chapter of residential real estate where professionals and consumers experience larger successes, together.
As our company grows and evolves, we’re making sure our identity and brand do too. RealScout’s visual identity reflects our team’s commitment to being good partners, empathetic advisors, and thoughtful innovators.
Color Palette
Featuring a refined and neutral palette, our design system is compatible with various brokerage brands and across diverse geographies.
The Mark
Conveying a sense of welcome, R-House is a more contemporary refinement of the previous mark, comprised of three shapes: the R monogram for our company, the location marker for our technology, and the familiar home icon for our industry.
The logotype originated with the Hurme font (designed by Toni Hurme), chosen for its strong and clean form. However, the characters have been adjusted to be more linear and compact – modifications that help it fit more naturally with the mark: bold, poised and modern.
Type and Icons
Garamond
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567i890-=!@#$%^&*()_+
Helvetica Neue
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567i890-=!@#$%^&*()_+
RealScout’s New Identity is Launching in 2020
This year, RealScout’s refreshed identity will roll out across various brand expressions. You’ll see it on our website, throughout our marketing materials, as well as in our product.
RealScout’s new identity is so much more than a cosmetic upgrade. Be on the lookout for product upgrades, industry analysis, and company news aligned with our purpose of empowering relationships in real estate.
A very special thanks to our chief identity designer, Jeroen van Eerden, our motion graphic designer Mate Miminoshvili, and the several brand identity experts who contributed to this project: Lacey Arslan, Anthony DeCosta, Sean O’Connor, Sam Bertain, and Chas Turansky.
