SAN FRANCISCO, CALIFORNIA – December 4, 2024 — RealScout, an award-winning database marketing software, announced today the launch of its new Search Links feature. Search Links enables real estate agents, teams, and brokerages to create highly targeted, shareable links to specific home searches, making it easier to attract prospective buyers and sellers and nurture them with RealScout’s technology.
With Search Links, agents can:
- Automate Lead Nurturing: Automatically funnel new leads into RealScout’s targeted nurture campaigns to keep them engaged, moving them closer to closing. “Real estate professionals have been eager to cast a wider net for their lead generation efforts, and Search Links delivers exactly that,” said Andrew Flachner, President and Co-Founder at RealScout. “By providing agents with the ability to create highly targeted, shareable links that work seamlessly across multiple platforms, we’re empowering real estate professionals to meet clients where they are.”
- Create Custom Search Links: Easily build shareable links for any home search, ranging from simple (luxury condos in San Francisco) to specific (home in Austin, with a pool and main floor bedroom) to general (affordable starter homes in the suburbs).
- Customize the Experience: Personalize search links with a custom display name and a professionally designed preview image.
- Track Performance: Monitor the performance of each Search Link by measuring leads generated per link.
Real Estate Technology Companies Embrace Search Links
RealScout’s new Search Links functionality has already been embraced by industry-leading real estate technology companies, including StreetText, CallAction, Curaytor, AgentFire, and Agent Image. By equipping their customers with the tools to curate and share tailored property searches, these companies empower them to elevate their client experience with RealScout.
Search Links For Facebook and Instagram Advertising
“Successful ad campaigns happen when the ad is not just a hook but a bridge connecting to the promised content on the other side of the click,” said Stephen Whiting, Co-CEO at StreetText. “RealScout’s new Search Links feature makes this possible by allowing agents to generate specific, customizable home searches that create a direct path from ad to value.”
Search Links for Marketing Automation
CallAction is an all-in-one sales engagement platform for calls, text, and email inquiries to automate repetitive sales tasks for real estate agents. Their platform now enables customers to easily use Search Links in text drip campaigns based on a lead’s search area. From there, customers can customize and leverage their CRM’s functionality, such as tags or lists, to prioritize highly engaged leads.
Search Links to Enhance Agent Websites
Agent Image, the company that builds award-winning real estate websites, has begun integrating RealScout’s Search Links to create customized searches on their sites that funnel traffic into RealScout and the agent’s CRM. This feedback loop allows agents to keep those leads engaged with RealScout’s Auto Nurture based on the area searched on the website.
RealScout’s Search Links is poised to transform how real estate professionals attract, engage, and convert leads. By offering a seamless way to deliver value to prospective clients across platforms, this feature is designed to grow revenue while integrating effortlessly with existing tools and workflows.
RealScout’s Search Links feature is available now to all RealScout Pro+ users. For more information about Search Links, visit www.realscout.com.
About RealScout
Today’s leading real estate professionals trust RealScout to drive more transactions from their marketing databases. The platform enables agents to automatically send their consumers high-converting listing alerts, home value estimates, and market activity. Then, RealScout reveals important signals — natively or through its CRM integrations — so agents can act on immediate sales opportunities. Across over 200 markets, 100,000+ real estate agents use RealScout’s web and mobile environment to engage, retain, and convert business. For more information, please visit: www.realscout.com.
