REAL ESTATE’S SECRET
RESOURCE WAR
This short video shows how the battle for consumer data is deciding
the future of the real estate industry. Can traditional real estate keep up?
How can the Buyer Graph help brokerages fight the resource war?
Brokerages already have the advantage in fighting the resource war: strong relationships with real estate consumers. Visionary brokerages are already coming together to establish Buyer Graphs across the country.
These Buyer Graph initiatives, powered by RealScout, secure consumer data from 3rd parties while unlocking the analytics and deal-making potential of market transparency.
The Power of Your Buyer Data, Unleashed.
RealScout is the only technology platform that realizes the potential of your buyer data from start to finish.
Rapid Listing Alerts
Notify your clients of new listings faster, using our natural language emails branded for you. Alerts are customized for every buyer.
Safe Search
RealScouts full-browser search experience keeps clients inside a safe haven for collaboration – no ads for other agents.
Property Comparison
Our industry-first property comparison feature automatically displays listings side-by-side, room-by-room using machine learning.
Protect Your Data
Stop valuable homebuyer demand data from leaking into portals and instead leverage it to win and sell more deals.
For Web and Mobile
RealScout is designed to work beautifully on devices of all shapes and sizes. Plus, we have apps for iOS and Android.
Integration
RealScout integrates with all your favorite products, whether they are portals, websites or CRMs.
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Clelia Peters
President
“Warburg is excited to have been an early supporter of RealScout. The NYC Buyer Graph will offer New York real estate professionals a powerful tool to leverage the most relevant and sophisticated information in working with their clients.
“[It’s] a major step to fundamentally modernizing our real estate ecosystem.”
Elizabeth Ann Stribling-Kivlan
President Stribling & Associates, Ltd.
“We’re proud to be inaugural members of the NYC Buyer Graph.
“The strong shared vision among the member real estate brands has the potential to elevate our market’s consumer experience to the next level.”
Richard Grossman
President Halstead
“Halstead is excited to launch RealScout for our brokers, and we are also proud to participate with the other firms who have subscribed in our marketplace.
“We are confident that the technology will help bring efficiency and transparency to the agent-affiliated home search process in New York City.”
Bess Freedman
Co-President Brown Harris Stevens
“By offering the industry's premier collaborative search platform, Brown Harris Stevens will deliver an incredible benefit to our agents by keeping them completely in sync with their homebuyers."
Steven James
CEO Douglas Elliman NYC
“Through RealScout, Douglas Elliman joins the NYC Buyer Graph alongside
a broad base of the top residential real estate companies in New York City.
“The Buyer Graph enables us to securely share critical market data with member brokerages,
allowing us to help consumers make high-quality decisions about their real estate needs.”
Capture Consumer Attention
Tens of thousands of real estate professionals trust RealScout to engage and convert their homebuyers.
Collect Buyer Data
Reveal insights about your clients’ search behavior and glean insights about homebuyer demand across San Francisco — see which features are most desired, how many buyers are searching at various price points, and which brokers have the right buyer for your listing.
Capitalize on More Profitable Deals
Leverage homebuyer demand data to increase the level of sophistication in your listing presentation and identify new opportunities to successfully and profitably sell new listings.
Consumer Experience
Great user experience and design define who we are. Our beautiful email alerts boast 17x higher CTR than industry averages because they look great on any device. Our search experience qualifies buyers faster, and agents adopt and love our software because we make it incredibly easy to use.
Technology
We’re a Silicon Valley company with technology in our DNA. We pioneered innovations like computer vision and machine learning in real estate to deliver one-of-a-kind experiences to our users. Our API, lead ingestion, and single-sign-on solutions make implementation a breeze for brokerages.
People
Our team brings together world-class talent in real estate, tech and business to solve real estate’s biggest problems. Because we value long-term, collaborative partnerships with our customers, we’ve invested in an on-shore team that provides high quality, human support.
Buyer Graph Blog Posts
The SF Buyer Graph is rooted in a philosophy RealScout has written about often. Take a look at why this is a critical time for brokers to win the battle for buyer data.
Open letter to brokers facing pressure from disintermediary tech and alt-brokerages
Andrew Flachner
Originally published on Inman News — Six months ago, I made the claim that 2017 is the year of the broker, the year that brokerages must stand up to the threat of alt-brokerages and disintermediating tech companies.
The chief way they can do this is through nurturing and protecting their most ….
The Real Estate Buyer Data Gold Rush
Andrew Flachner
There are moments in history where huge business opportunities are suddenly unlocked. Like the gold rush, these opportunities create fierce competition, rapid innovation, and new winners and losers.
A new gold rush is emerging in residential real estate, but the resource …
Why Brokers are Losing the Battle for Buyer Data
Andrew Flachner
A common observation in both is that brokerages and traditional real estate professionals are behind the curve in this buyer data land grab.
Losing this battle means that brokerages and agents could lose control over their transaction supply and demand, thus weakening their …
RealScout is a real estate technology company that provides a full-featured search platform for real estate agents to collaborate with their clients during the home‐buying process.
CONTACT DETAILS
sales@realscout.com
211 Hope St. #390517 Mountain View CA 94041