North Carolina Buyer Graph Initiative - Powered by RealScout

Major Brokerages Launch Buyer Graph Initiatives in North Carolina

Are you a broker outside of North Carolina? Click here.

What is the Buyer Graph?

Seven Charlotte brokerages and five Raleigh brokerages combined forces to aggregate their buyer data for better market transparency in the face of difficult times and volatile market conditions, creating two new Buyer Graph initiatives.

These Buyer Graph, powered by RealScout, enables participating brokerages to securely share buyer demand data across brokerages, unlocking advanced market analytics and smart deal brokering for participating agents and consumers.

The founding members of the Raleigh Buyer Graph initiatives include Allen Tate Realtors, Fonville Morisey, Mark Spain Real Estate, Realty ONE Group, and RE/MAX United. The Charlotte initiative includes Allen Tate Realtors, Helen Adams Realty, Pridemore Properties, Mark Spain Real Estate, Realty ONE Group, RE/MAX Executive, and Vylla Home.

Are you a broker outside of North Carolina? Click Here

Helen Adams Realty logo
Realty One
Pridemore Properties
Mark Spain Real Estate
Allen Tate Realtors
Vylla Home logo

The Power of Your Buyer Data, Unleashed

RealScout is the only technology platform that realizes the potential of your buyer data from start to finish.

Rapid Listing Alerts

Notify your clients of new listings faster, using our natural language emails branded for you. Alerts are customized for every buyer.

Safe Search

RealScout’s full-browser search experience keeps clients inside a safe haven for collaboration – no ads for other agents.

Property Comparison

Our industry-first property comparison feature automatically displays listings side-by-side, room-by-room using machine learning.

Protect Your Data

Stop valuable homebuyer demand data from leaking into portals and instead leverage it to win and sell more deals.

For Web and Mobile

RealScout is designed to work beautifully on devices of all shapes and sizes. Plus, we have apps for iOS and Android.


RealScout integrates with all your favorite products, whether they are portals, websites or CRMs.

Capture Consumer Attention

Tens of thousands of real estate professionals trust RealScout to engage and convert their homebuyers.

Collect Buyer Data

Reveal insights about your clients’ search behavior and glean insights about homebuyer demand across the market — see which features are most desired, how many buyers are searching at various price points, and which brokers have the right buyer for your listing.

Capitalize on More Profitable Deals

Leverage homebuyer demand data to increase the level of sophistication in your listing presentation and identify new opportunities to successfully and profitably sell new listings.

The RealScout Difference

Consumer Experience

Great user experience and design define who we are. Our beautiful email alerts boast 17x higher CTR than industry averages because they look great on any device. Our search experience qualifies buyers faster, and agents adopt and love our software because we make it incredibly easy to use.


We’re a Silicon Valley company with technology in our DNA. We pioneered innovations like computer vision and machine learning in real estate to deliver one-of-a-kind experiences to our users. Our API, lead ingestion, and single-sign-on solutions make implementation a breeze for brokerages.


Our team brings together world-class talent in real estate, tech and business to solve real estate’s biggest problems. Because we value long-term, collaborative partnerships with our customers, we’ve invested in an on-shore team that provides high quality, human support.

Buyer Graph Blog Posts

The Norht Carolina Buyer Graphs are rooted in a philosophy RealScout has written about often. Take a look at why this is a critical time for brokers to win the battle for buyer data.

Open letter to brokers facing pressure from disintermediary tech and alt-brokerages

It’s been almost 2 years since I began speaking to the industry about the power of networks in securing a broker-centric real estate future. I argued that brokers and agents are drastically under-valuing their most important asset: their network of clients.

Read More

The Real Estate Buyer Data Gold Rush

There are moments in history where huge business opportunities are suddenly unlocked. Like the gold rush, these opportunities create fierce competition, rapid innovation, and new winners and losers.

A new gold rush is emerging…

Read More

Why Brokers are Losing the Battle for Buyer Data

A common observation in both is that brokerages and traditional real estate professionals are behind the curve in this buyer data land grab.

Losing this battle means that brokerages and agents…

Read More

Dominate supply by understanding demand.

Learn more about how your brokerage can grow and defend its bottom line by tapping into insights from the buyer graph.