REAL ESTATE’S SECRET
RESOURCE WAR
the future of the real estate industry. Can traditional real estate keep up?
How can the Buyer Graph help brokerages fight the resource war?
Brokerages already have the advantage in fighting the resource war: strong relationships with real estate consumers. Visionary brokerages are already coming together to establish Buyer Graphs across the country.
These Buyer Graph initiatives, powered by RealScout, secure consumer data from 3rd parties while unlocking the analytics and deal-making potential of market transparency.
Select Buyer Graph Participants
The Power of Your Buyer Data, Unleashed.
RealScout is the only technology platform that realizes the potential of your buyer data from start to finish.
Rapid Listing Alerts
Notify your clients of new listings faster, using our natural language emails branded for you. Alerts are customized for every buyer.
Safe Search
RealScout’s full-browser search experience keeps clients inside a safe haven for collaboration – no ads for other agents.
Property Comparison
Our industry-first property comparison feature automatically displays listings side-by-side, room-by-room using machine learning.
Protect Your Data
Stop valuable homebuyer demand data from leaking into portals and instead leverage it to win and sell more deals.
For Web and Mobile
RealScout is designed to work beautifully on devices of all shapes and sizes. Plus, we have apps for iOS and Android.
Integration
RealScout integrates with all your favorite products, whether they are portals, websites or CRMs.
Capture Consumer Attention
Tens of thousands of real estate professionals trust RealScout to engage and convert their homebuyers.
Collect Buyer Data
Reveal insights about your clients’ search behavior and glean insights about homebuyer demand across San Francisco — see which features are most desired, how many buyers are searching at various price points, and which brokers have the right buyer for your listing.
Capitalize on More Profitable Deals
The RealScout Difference
RealScout is the only technology platform that realizes the potential of your buyer data from start to finish.
Consumer Experience
Great user experience and design define who we are. Our beautiful email alerts boast 17x higher CTR than industry averages because they look great on any device. Our search experience qualifies buyers faster, and agents adopt and love our software because we make it incredibly easy to use.
Technology
We’re a Silicon Valley company with technology in our DNA. We pioneered innovations like computer vision and machine learning in real estate to deliver one-of-a-kind experiences to our users. Our API, lead ingestion, and single-sign-on solutions make implementation a breeze for brokerages.
People
Our team brings together world-class talent in real estate, tech and business to solve real estate’s biggest problems. Because we value long-term, collaborative partnerships with our customers, we’ve invested in an on-shore team that provides high quality, human support.
Buyer Graph Blog Posts
Take a look at why this is a critical time for brokers to win the battle for buyer data.
Andrew Flachner
Originally published on Inman News — Six months ago, I made the claim that 2017 is the year of the broker, the year that brokerages must stand up to the threat of alt-brokerages and disintermediating tech companies.
The chief way they can do this is through nurturing and protecting their most ….
Andrew Flachner
There are moments in history where huge business opportunities are suddenly unlocked. Like the gold rush, these opportunities create fierce competition, rapid innovation, and new winners and losers.
A new gold rush is emerging in residential real estate, but the resource …
Andrew Flachner
A common observation in both is that brokerages and traditional real estate professionals are behind the curve in this buyer data land grab.
Losing this battle means that brokerages and agents could lose control over their transaction supply and demand, thus weakening their …
